5 review request email templates that actually get replies
Most review request emails get ignored — not because customers don't want to leave reviews, but because the emails feel automated, generic, or arrive at the wrong time. These 5 templates are different. Copy them directly or adapt them to your brand voice.
Template 1: The friendly check-in (best all-rounder)
✉️ Template 1
Subject: How's the [product name] treating you, [first name]?
Hey [first name],
We hope you're loving your [product name]!
If you've had a chance to use it, we'd love to hear what you think. Your feedback helps other shoppers — and takes less than 2 minutes.
[★ Write a quick review →]
No account needed. Thanks so much,
[Your name] at [Store name]
Template 2: The ultra-short (highest open rate)
✉️ Template 2
Subject: Quick question, [first name] 📦
Hey [first name] — loving your [product name]?
[★ Leave a 2-minute review →]
Thanks,
[Store name]
Template 3: The photo ask (for photo reviews)
✉️ Template 3
Subject: [First name], we'd love to see how it looks on you
Hi [first name],
Your [product name] has been with you for a week — we hope you love it.
Got a photo of it in action? Shoppers love seeing real-life photos before they buy — and your photo could help someone else make the right choice.
[📸 Share your photo + review →]
Takes 2 minutes. No account needed.
[Store name]
Template 4: The follow-up (send 5 days after template 1)
✉️ Template 4 — Follow-up
Subject: Still thinking about your [product name]?
Hey [first name],
We sent a note last week about leaving a review for your [product name]. If you've had a chance to use it, we'd still love to hear what you think.
(It only takes a moment — and it genuinely helps other shoppers.)
[★ Write your review →]
Thanks,
[Store name]
Template 5: The VIP (for repeat buyers)
✉️ Template 5 — Repeat customers
Subject: You're one of our favourites, [first name] 🙌
Hi [first name],
This is your [number] order with us — and we genuinely appreciate your loyalty.
If you have a moment, a quick review of your recent [product name] would mean the world. Your words carry extra weight as a returning customer.
[★ Share your experience →]
With thanks,
[Your name]
Key rules for all review emails
- Send at the right time — 7–14 days after delivery, not 3 days
- One CTA only — one review button, no other links or distractions
- Mention "no account required" if your review form doesn't need sign-in
- Mobile-optimized — most emails are opened on phones
- Send max 2 emails — one request + one follow-up, then stop
ProofBoost sends these emails automatically. Set your timing once, customize the template, and review requests go out after every fulfilled order — free forever. Install free →